The Sever Manifesto
Cut the clones. Protect the originals.
1. Why We Exist
Every day, creators ship their best ideas to Amazon—only to watch cheap imitators hijack their images, undercut their price, and siphon the Buy Box.
Sever draws a hard line: your intellectual property is not a free buffet.
We built Sever to give independent brands the same fire-power that studios and billion-dollar labels already wield—without the lawyers, the ticket queues, or five-figure retainers.
2. Our Mission
Instant, affordable, and unwavering defense of original work.
If someone rips your photos, we find them.
If someone counterfeits your listing, we sever it.
If a platform drags its feet, we persist until the copy-cat is gone.
3. Principles We Code By
| # | Principle | What it means for you |
|---|---|---|
| 01 | Proactive, not reactive | The bot hunts clones before they steal sales—you shouldn’t have to babysit your catalog. |
| 02 | One-click power | We do the crawling, the evidence packs, the legal boilerplate. You just review and send. |
| 03 | Price clarity | Flat monthly tiers. No “per-incident” surprises. No 18-month contracts. |
| 04 | Human in the loop | AI does the heavy lifting; a person (you) decides. It’s how we keep false takedowns near zero. |
| 05 | Audit-ready by default | Every notice, screenshot, and signature is hashed and archived—bullet-proof if you’re challenged. |
| 06 | Platform-agnostic DNA | We start with Amazon because it hurts the most. Tomorrow: Etsy, AliExpress, TikTok—same click. |
| 07 | Privacy & respect | Data lives in encrypted buckets, deleted on request, never sold. Period. |
| 08 | Constant iteration | Clone tactics evolve; so does Sever. Weekly model retrains, daily patch cycles, zero complacency. |
4. Our Pledge to Brands
- 90%+ detection coverage on your live hero images, or next month is on us.
- 24-hour dispatch guarantee on all approved notices.
- Transparent metrics: clones found, notices sent, revenue leakage halted—always visible in your dashboard.
- You own the data and can export it any time.
- Fair-use respect: reviewer warnings on potential parody, resale, commentary. We fight pirates, not fair speech.
5. What We Fight
- Screenshot thieves
- Pixel-shift “near” copies
- Keyword-stuffed hijackers
- Under-priced counterfeit bundles
- Sourcing-agent copycats who beat you to the shelf
If it misleads the shopper and drains your margin, it’s on our radar.
6. Invitation
If you believe originality matters—if you’re done losing sleep (and margin) to lazy impersonators—join the beta. Let’s sever the clones together.
Last updated: July 20, 2025